✨ Our story

Sara was born from a real problem.

The story of Sara begins with a reality shared by thousands of self-employed professionals: being excellent at your trade, but held back in your growth by everything you have to manage outside of your actual work.

Excellent at his trade, but alone facing his entire business

Sara was born from a situation lived up close. For years, a professional who was excellent at his trade was held back by everything he had to manage outside of his work.

Like many self-employed people, he had to answer clients, prepare quotes, issue invoices, organise his schedule, and follow up on all requests — often after his workdays.

Some opportunities slipped away, contracts were delayed, and it became difficult to grow his business while staying fully focused on his trade.

He didn't need more software

Those around him helped as much as possible, but between family responsibilities and other professional projects, that help could not replace a secretary available every day.

He didn't need more software to learn. He needed a secretary — accessible, simple, and available exactly when he needed her.

Not another app. A secretary to talk to.

That is how Sara was born

Sara was imagined as a secretary directly accessible in the phone. An assistant a professional can talk to naturally to create a client, prepare a quote, issue an invoice, organise an appointment, or note a task.

Sara wasn't designed as just another invoicing tool. She was created to support self-employed professionals with the tasks that take up their time and sometimes prevent them from focusing on their true trade.

Allowing professionals to focus on what they do best

Our mission is simple: to help self-employed professionals and small businesses stop letting quotes, invoices, appointments, and administrative organisation hold back their growth.

Sara was born so that a professional's talent is no longer held back by admin.

Discover the secretary created to support your business

Speak naturally to Sara and let her help you manage your professional daily life.